As is well known by many clients and people who follow us through the different platforms, Laura Riera seeks to differentiate herself from other brands with a young and exclusive style.
Following this path, we knew that our showroom had to be different. After an exhaustive search and, rejecting some offers of spectacular premises, but without any distinctive, we found the premises with the personality and with the roots of Barcelona that Laura Riera has.
Laura Riera’s showroom is in a historic building: Casa Planells. Located in the middle of Av. Diagonal, it stands out for its singular facade with curved lines and large windows. The building is one of the few works that the architect Josep Maria Jujol, Gaudí’s ward, carried out in Barcelona.
Casa Planells in 1923 / Casa Planells in 2020
Already inside, we have created a space that fuses the building’s personality with that of Laura Riera. This merger creates a welcoming space for our clients to feel the comfort of the showroom and the essence of our designs.
We want our clients to feel our differential character from the first moment they enter the showroom”
The Showroom is divided into four rooms: the reception, where customers are welcomed and first impressions are shared regarding the design to be created; the party room and the wedding room, where the latest designs are exposed; and the fitting room, a cozy space where brides and escorts can try on and exchange opinions on the custom-made design.
We show you below the Showroom opening video and we invite all of you to see it in person, we are sure that you will love it.